Global COVID-19 Digital Advisory Board

The challenge

Our client needed to gain instant insights into the landscape of COVID-19 management and understand how their product could impact treatment decision-making.

The solution

A digital advisory board was set up on medCrowd, in collaboration with the client’s Global Medical Affairs team, involving nearly 20 experts in infectious diseases and critical care from 12 different countries. Real-time insights from the participants were analysed and used to inform client activities relating to the product, including market positioning and clinical trial design based on data gaps identified.

The benefit

Our client gained a better understanding of how clinicians from around the world are managing the COVID-19 pandemic, from their experiences in disease progression, patient journeys, and treatment decision-making processes. Our client was able use these scientific insights to guide their product’s clinical development programme and provide support to healthcare professionals where needed.